Will Google AI shopping change affiliate marketing?

Yes — Google’s AI shopping features are likely to change affiliate marketing, mostly by reducing clicks to generic product pages and comparison content.

What may happen

• Rich shopping answers can keep users on Google longer.
• Thin affiliate pages that just repeat specs or broad comparisons may lose traffic.
• Content with real value — hands-on testing, photos, video, expert insight, and niche advice — should hold up better.

What to do

• Add original testing and clear recommendations.
• Don’t rely only on Google; build email, YouTube, social, or direct traffic.
• Track Search Console, analytics, and affiliate sales for CTR and conversion changes.

Bottom line
Affiliate marketing probably won’t disappear, but the easiest “rank and link out” model will get harder. The publishers most likely to win are the ones offering useful, first-hand guidance people can’t get from a quick AI summary.