Will Google AI Mode change how people find product reviews?

Probably yes. Google AI Mode is likely to change how people find product reviews by shifting more of the early research and comparison process into Google itself, rather than sending users straight to separate review sites.

What that means in practice:

• People may see AI-generated summaries of pros, cons, and tradeoffs before clicking any results.
• Searchers can ask longer, more specific questions in natural language, which makes it easier to compare products by needs and constraints.
• Some basic “best X” or spec-comparison traffic may decline because the search page itself can answer simpler questions.
• Independent review publishers may feel more pressure to differentiate with hands-on testing, original photos/video, or niche expertise.

At the same time, AI Mode probably won’t replace review sites entirely. People will still want:

• firsthand testing and detailed methodology
• recent user experiences and edge cases
• video demonstrations and community discussion
• confirmation before buying expensive or high-stakes products

So the short answer is: yes, it can change discovery and reduce some clicks, but it’s better to think of it as reshaping review discovery rather than eliminating traditional review sites.

Because Google’s AI features are still evolving, the exact layout, sources, and traffic impact can change over time, so it’s worth checking Google’s current product behavior and recent publisher data for the latest picture.