Will Google AI Mode be good for product comparisons?

Yes, Google's AI features (like AI Overviews and Gemini) are excellent for the early stages of product comparisons, but they shouldn't be your only research tool.

Where Google AI excels:
It is incredibly fast at summarizing vast amounts of unstructured data. If you want to know the difference between two TV models, AI can instantly pull together a side-by-side spec sheet, summarize thousands of customer reviews into simple pros and cons, and aggregate current pricing. It is the fastest way to build a shortlist.

Where it falls short:
AI does not physically test products. It synthesizes what others have written online, which means it relies heavily on SEO-driven affiliate sites and can occasionally "hallucinate" (invent) highly specific technical specs or compatibility features. It also cannot tell you how a product feels—like the tactile feedback of a keyboard or the build quality of a blender.

Best approach:
Use Google's AI summaries to narrow your options down from ten products to two or three. Then, switch to hands-on expert review sites or community forums (like Reddit) to make your final buying decision.