Who is Samsung's biggest enemy?

Samsung’s biggest “enemy” depends on the business area, but its most direct overall rival is Apple. Apple competes hardest with Samsung in premium smartphones, wearables, tablets, and ecosystem lock-in, and the two are often compared as the leading Android-vs-iPhone alternatives.

That said, Samsung is a huge conglomerate, so it has different major competitors by segment: Apple in consumer devices, TSMC in chip manufacturing, LG in TVs and appliances, and Chinese brands like Xiaomi, Oppo, Vivo, and Huawei in smartphones.