Should I buy the LG C4 OLED or Samsung S90D?

If you’re choosing between the LG C4 OLED and Samsung S90D OLED, I’d lean Samsung S90D for most people, especially if you watch a lot of HDR movies or play games in a brighter room. It’s generally the brighter TV, so highlights can pop more and the image can look more vivid.

Choose the LG C4 if you care more about Dolby Vision support, since Samsung doesn’t offer it. That makes the C4 the safer pick for movie fans who want the broadest HDR format compatibility. It’s also a very strong all-around TV for gaming and is often praised for its upscaling and handling of dark scenes.

If gaming connectivity matters, both models are strong choices with multiple HDMI 2.1 ports, so neither is a clear loser there.

One important caveat: Samsung’s S90D can use different panel types depending on size and region, so its brightness and color performance can vary a bit. If you want the most predictable choice, check the exact model in your market before buying.