Is shrinkflation still happening in 2026?

Yes — shrinkflation is still happening in 2026. While overall inflation has cooled compared with the peak years, some manufacturers continue to reduce package sizes or product volumes while keeping prices the same or increasing them.

That said, the impact varies by product category, and it is hard to quantify precisely in real time. Public data and analyses suggest shrinkflation is usually a smaller part of overall inflation than price increases themselves, but it can still matter a lot for shoppers, especially in packaged foods and household staples.

The best way to spot it is to compare unit prices, package sizes, and ingredient or quantity listings over time, since these changes are often not prominently advertised.