Is Prime Day actually worth waiting for in the US?

Yes — for many shoppers in the US, Prime Day can be worth waiting for, but mainly if you’re buying categories that Amazon tends to discount heavily, especially Amazon-branded devices and some smart-home gear and accessories. That said, not every advertised deal is a true bargain, so it’s smart to check recent price history rather than relying on the percentage-off label.

A few important caveats:

1. You generally need an active Prime membership to access most Prime Day discounts.
2. Amazon-branded devices such as Echo, Kindle, Fire TV, Ring, and Eero are often among the better Prime Day buys.
3. Some discounts are based on MSRP or a higher reference price, so the advertised savings can look better than the actual recent market price.
4. For big-ticket electronics like premium TVs, Apple products, laptops, phones, and game consoles, Prime Day is not always the best time to buy; Black Friday, back-to-school sales, or a normal price drop may be better.

A practical way to decide:

• Check the item’s recent price history before buying.
• Compare Prime Day pricing with other major sales if you’re shopping for TVs, laptops, phones, Apple gear, or consoles.
• Make sure the membership cost still makes sense for the savings you expect.

Bottom line: Prime Day is often worth waiting for if you’re flexible and shopping in Prime-friendly categories, but it’s not worth waiting for if you need something soon or if you’re chasing a deal on items that regularly go on sale at other times.

Also, the exact Prime Day dates can change each year, so check Amazon’s official dates and verify the deal’s recent price history before assuming it’s a real bargain.