Is it cheaper to buy groceries online or in store?

Generally, buying groceries in-store is the cheapest option overall, but it depends on the retailer and how you order.

For the groceries themselves, some stores keep online and in-store prices the same, while others may charge higher online prices or markups, especially through third-party delivery apps. On top of that, delivery usually adds fees, service charges, and tips, which makes it more expensive than shopping in person.

Cost breakdown

• In-store shopping: usually the lowest total cost because you pay shelf prices and can use in-store markdowns.
• Curbside pickup: often a middle ground; item prices may match in-store, and fees are usually lower than delivery.
• Home delivery: usually the most expensive because of delivery fees, service charges, and tipping, and some retailers/apps may also mark up item prices.

When online might still save you money

Online ordering can sometimes help you spend less if it reduces impulse buys or helps you stick to a strict budget.

Bottom line: if you want the lowest total cost, in-store is usually cheapest. If convenience matters most, pickup is often the best value. Exact pricing can vary by store, app, and location, so it’s worth checking the final checkout total before ordering.