Should I buy a TV before the World Cup or wait for Black Friday?

If you want the TV for the 2026 World Cup, buy it before the tournament rather than waiting for Black Friday. Black Friday is in November, which is after the summer World Cup, so waiting would mean you miss the event on the new TV.

A good rule of thumb:

• Buy before the World Cup if you want the TV in time for the matches.
• Wait for Black Friday if you can use your current TV for the tournament and want the best shot at a discount on newer models.

Also, if you're shopping in late spring or early summer, you may still find competitive TV deals as retailers promote sports-season sales and clear out older inventory. Black Friday is still often one of the strongest discount periods for TVs, but exact prices vary by brand, model, and stock. If timing matters, check current retailer ads and official sale dates, since they can change.